Review: Ajumma! Are You Krazy??? (2009) — A Hilarious Homage to K-Drama Fandom​

Director & Writer: Brent Anbe
Genre: Comedy, Short Film
Runtime: 25 minutes
Language: English
Country: United States
Budget: $20,000

Plot: Ajummas on a Mission

Ajumma! Are You Krazy??? is a spirited short comedy that follows three middle-aged Korean-American women—Judy (Thea Matsuda), Susan (Tessie Magaoay), and Amy (Cari Mizumoto)—who are fervent fans of Korean dramas. Their obsession leads them on a wild adventure to meet their favorite K-drama star, Michael Park (Michael Hsia). Their escapades include stealing his itinerary, sneaking into his hotel room, and crashing his music video set, all in the name of fandom. ​

Cast Highlights

Thea Matsuda as Judy

Tessie Magaoay as Susan

Cari Mizumoto as Amy

Michael Hsia as Michael Park

Vince K. Shin as Mr. Oh

Kaui Kauhi as Kahana

Kawena Chun as Sheena

Tiffany Vega as Gina

Cristina de la Diosa as Tina

Dave Young as Mr. Lee ​

Themes and Cultural Commentary

The film offers a humorous take on the phenomenon of K-drama fandom, particularly among middle-aged women, known as “ajummas.” It delves into themes of escapism, the power of media influence, and the lengths fans will go to connect with their idols. By portraying the ajummas’ antics, the film sheds light on the cultural impact of Korean entertainment and its global fanbase.​

Critical Reception and Accolades

Ajumma! Are You Krazy??? received positive responses for its comedic narrative and cultural relevance. It won the 2009 Hawaii International Film Festival Audience Award and the Viewer’s Choice Award for Best Short Film. Additionally, it received an Honorable Mention for the 2010 Comedy Award at the Washington DC Independent Film Festival. ​

Conclusion

Brent Anbe’s Ajumma! Are You Krazy??? is a delightful short film that captures the fervor of K-drama fandom with humor and heart. Its engaging performances and relatable themes make it a must-watch for fans of Korean entertainment and those interested in the dynamics of fan culture.​

Rating: 7.5/10

A charming and witty exploration of fandom that resonates with audiences across cultures.

Addition

In addition to its comedic portrayal of K-drama fandom, Ajumma! Are You Krazy??? offers a nuanced exploration of cultural identity and generational dynamics within the Korean-American community. The film delves into how the ajummas’ obsession with Korean pop culture serves as a bridge to their heritage, allowing them to reconnect with their roots in a modern context. This intersection of traditional values and contemporary influences highlights the complexities of maintaining cultural identity in a diasporic setting.​

Moreover, the film’s setting in Hawaii adds another layer to its cultural tapestry. Hawaii’s diverse population and unique blend of cultures provide a fitting backdrop for the ajummas’ escapades, emphasizing themes of multiculturalism and community. The local flavor is evident in the film’s dialogue, settings, and character interactions, grounding the story in a specific locale while addressing universal themes of belonging and self-discovery.